FAIRWAYiQ Achieves 500% Growth in New Customers for 2024 and Welcomes Industry Veteran Lincoln Mobley as Field Operations Manager

FAIRWAYiQ, the leading AI, Automation, and GPS provider for the golf industry, is proud to announce a remarkable 500% growth in new customers for 2024. This milestone underscores FAIRWAYiQ’s commitment to innovation, service and delivering exceptional value to golf courses, communities, and operations teams.

In addition to this impressive growth, FAIRWAYiQ is excited to welcome Lincoln Mobley as its new Field Operations Manager. Lincoln joins FAIRWAYiQ from Tagmarshal, a leading competitor in the golf technology space, where he played a pivotal role in their operations and installation initiatives. At FAIRWAYiQ, we take pride in offering customers a superior value and an unmatched customer experience, distinguishing us from the competition and further solidifying our leadership in the industry. His decision to join FAIRWAYiQ highlights the company’s growing reputation as an innovator and leader in the industry. With his extensive experience and deep understanding of the golf industry, Lincoln is poised to help FAIRWAYiQ enhance its operational excellence and customer satisfaction.

“Our record-breaking growth in 2024 reflects the trust our customers place in FAIRWAYiQ to optimize golf course operations and elevate the player experience,” said Dave Vanslette, Founder and CEO of FAIRWAYiQ. “Adding Lincoln Mobley to our team marks another step in our commitment to assembling the best talent in the industry to support our customers.”

Lincoln Mobley shared his enthusiasm for joining FAIRWAYiQ, stating, “FAIRWAYiQ’s innovative solutions and customer-first approach are setting new standards in the golf industry. I’m thrilled to contribute to their mission and help drive continued growth and success.”

FAIRWAYiQ has been at the forefront of revolutionizing golf course and turf management through cutting-edge AI and GPS technology. By providing tools that enhance efficiency and performance, FAIRWAYiQ empowers golf operations teams to focus on delivering outstanding experiences for players and members.

About FAIRWAYiQ:

FAIRWAYiQ’s AI and automation revolutionize golf and turf operations by effectively managing every aspect of the golf course, ensuring optimal efficiency and performance. Utilizing GPS sensor technology, our system tracks carts, caddies, and walkers, while offering a user-friendly golf cart screen to enhance the player experience.

Trusted by 350+ leading golf courses, resorts, and golf communities since 2015, including Aldarra Golf Club, Calusa Pines Golf Club, Champions Turf Club, Debary Golf & Country Club, Frenchman’s Creek Beach & Country Club, Gulf Harbour Yacht & Country Club, Manatee Cove Golf Course, Pelican Sound Golf & River Club, Pinnacle Peak Country Club, Potomac Shores, Rolling Meadows Golf Course, Sankaty Head Golf Club, Shelter Harbor Golf Club, Sun City Summerlin, Tedesco Country Club, Vineyard Golf Club, and Wycliffe Golf & Country Club.

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FAIRWAYiQ, the leading AI, Automation, and GPS provider for the golf industry, has introduced a Mobile Cart Screen. This innovative product has been released to unobtrusively monitor private carts at golf course communities, while enhancing the player experience.

“FAIRWAYiQ has been monitoring private carts with dedicated GPS trackers since 2015.” says Dave Vanslette, Founder of FAIRWAYiQ, “The mobile cart screen was a natural extension to our in cart tablet experience and solves a lot of problems for HOAs, communities and golf operations.”

“Some golf course communities we work with mandate our GPS tracker on private carts. It’s part of their annual trail fees and cart registration process.” explains Mike Stahl, Sales Leader at FAIRWAYiQ. “Unless theHOA is able to mandate it, there could be some resistance from private cart owners which limits the golf operation team’s ability to monitor all carts on the golf course.”

“It’s critical to be able to monitor private carts to successfully manage the golf course at communities.” says Dave Vanslette. “Our mobile cart screen is temporarily attached to private carts and provides all of the same functionality as the cart tablets. This enhances the experience for private cart owners while not requiring a GPS unit to be installed permanently in the golf cart.”

“Mobile cart screens are much more economical than dedicated GPS devices for each private golf cart.” adds Mike Stahl, “We make it a priority to offer options to our customers at various price points.Communities can now choose the mobile cart screens or dedicated GPS trackers based on their culture and needs.”

Learn more by scheduling a 30-min product discovery web meeting here.

About FAIRWAYiQ:

FAIRWAYiQ’s AI and automation revolutionizes golf and turf operations by effectively managing every aspect of the golf course, ensuring optimal efficiency and performance. Utilizing GPS sensor technology, our system tracks carts, caddies, and walkers, while offering a user-friendly golf cart screen to enhance the player experience.

Working with leading golf courses, resorts, and golf communities since 2015. Trusted by hundreds like Aldarra Golf Club, Frenchman’s Creek Beach & Country Club, Calusa Pines Golf Club, LaPlaya Golf Club,Boca Grove Country Club, Debary Golf & Country Club, Champions Turf Club, Vineyard Golf Club, Haggin Oaks Golf Complex, Foxtail Golf Club, Pinnacle Peak Country Club, Sun City Summerlin, Potomac Shores, Tedesco Country Club, Sankaty Head Golf Club, and Shelter Harbor Golf Club.

Company Contact:  Dave Vanslette, dave@fairwayiq.com, (800) 649-6050 Media Inquiries, info@fairwayiq.com

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January 23, 2024 – Waltham, MA

FAIRWAYiQ’s, the leading AI and Automation provider for the golf industry, has introduced Player Check-in. This innovative feature will be released in May on their in-cart GPS screen application, to make it easier for staff to manage carts and to take the friction out of the golfing experience.

“Managing a golf operation is no small task” says Dave Vanslette, Founder of FAIRWAYiQ, “In the golf industry, finding software applications that seamlessly work together can be a challenge.  We have integrated with over a dozen tee sheet providers to enhance the efficiency of golf operations. Our ultimate goal is to improve the overall staff and player experience by finding ways to add greater value through integration with other software products.”

"At FAIRWAYiQ, we track player behavior during golf rounds. While our tee sheet integration simplifies player assignment to carts, we wanted to make it even easier," explains Chuck Rogers, the Director of Customer Success at FAIRWAYiQ. "Since golf cart keys are universal, our golf operations team couldn't predictably assign carts when players checked in at the shop. To address this, we decided to extract information from the tee sheet and allow players to sign in on the cart screen. This way, our staff knows who takes which cart, ensuring accountability and improving service. Surprisingly, we discovered that this approach had never been implemented before."

"Labor remains scarce and costly. By combining AI and automation with labor, we can deliver the ultimate player experience in a cost-effective manner," says Dave Vanslette. "Delivering technology solutions for the golf operation has never been more thrilling. Our team is more excited than ever before, even compared to when I first started the business over 9 years ago."

"We were thrilled when FAIRWAYiQ approached us to collaborate on their mobile and cart screen roadmap. As passionate golfers and tech enthusiasts, our team is incredibly excited to revolutionize cart screen and mobile player applications," says Sawyer Billings, Co-Founder of Fullsend Solutions. "Just like Steve Jobs used to say, 'and oh, one more thing.' We eagerly anticipate surprising the golfing community with our innovations."

Learn more by scheduling a 30-min product discovery web meeting here.

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About FAIRWAYiQ: 

FAIRWAYiQ’s AI and automation revolutionizes golf and turf operations by effectively managing every aspect of the golf course, ensuring optimal efficiency and performance. Utilizing GPS sensor technology, our system tracks carts, caddies, and walkers, while offering a user-friendly golf cart screen to enhance the player experience.

Working with leading golf courses, resorts, and golf communities since 2015. Trusted by hundreds like Aldarra Golf Club, Frenchman’s Creek Beach & Country Club, Calusa Pines Golf Club, LaPlaya Golf Club, Boca Grove Country Club, Debary Golf & Country Club, Vanderbilt Country Club, Champions Turf Club, Vineyard Golf Club, Haggin Oaks Golf Complex, FoxtailGolf Club, Pinnacle Peak Country Club, Sun City Summerlin, Potomac Shores, Tedesco Country Club, Sankaty Head Golf Club, and Shelter Harbor Golf Club.

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Company Contact: 

Dave Vanslette, dave@fairwayiq.com, (800) 649-6050

Media Inquiries, info@fairwayiq.com

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