Dave Vanslette on The Tech Caddie Podcast

Discussion with Mike Hendrix on data, automation, AI and improving the player experience

Proactive Pace of Play Management

FAIRWAYiQ’s Virtual Ranger uses the data from GPS technology to produce intelligence (IQ) that helps golf professionals manage pace of play proactively, reduce wait time and enhance the player experience.

“FAIRWAYiQ has helped our course in so many ways. It has made conversations with staff to players easier, and the line of communication simpler. There’s no going back to the old school way after FAIRWAYIQ.”

Andrew Simar

Director of Golf, Farm d'Allie Golf Club

"Appropriate pace of play is the measure for enjoyable golf in today's world. FAIRWAYiQ is golf's best friend to allow this to happen"

Alan Findlay

GM, LaPlaya Golf Club

"FAIRWAYiQ has improved our round times by focusing our on-course staff on specific metrics that help us identify and solve pace of play issues faster. The system has also helped us learn to set up the golf course for the best flow on busy days. We couldn't be happier with the product!"

Mike Woods

Owner & Director of Golf, Haggin Oaks Golf

"FAIRWAYiQ has improved our round times by focusing our on-course staff on specific metrics that help us identify and solve pace of play issues faster. The system has also helped us learn to set up the golf course for the best flow on busy days. We couldn't be happier with the product!"

Mike Woods

Owner & Director of Golf, Haggin Oaks Golf

"Appropriate pace of play is the measure for enjoyable golf in today's world. FAIRWAYiQ is golf's best friend to allow this to happen"

Alan Findlay

GM, LaPlaya Golf Club

"FAIRWAYiQ has improved our round times by focusing our on-course staff on specific metrics that help us identify and solve pace of play issues faster. The system has also helped us learn to set up the golf course for the best flow on busy days. We couldn't be happier with the product!"

Mike Woods

Owner & Director of Golf, Haggin Oaks Golf

Product is fantastic and the service is outstanding.

Jason Harris

, Orr Lake Golf Club

The FAIRWAYiQ system has completely changed how we manage pace of play at Cape Cod National. The cart and caddie sensors have allowed us to proactively address slow groups and provide timely insight into the flow of play on the course. These features have led to enhanced member experiences, more efficient/effective ranger-runs, and the data to develop an accurate pace of play benchmark profile for the club. The FAIRWAY IQ customer service team has been very responsive, helpful, and adaptive to the needs of our club.

Zach Sweet

, Cape Cod National Golf Club

I highly recommend FAIRWAYiQ as a partner for tracking play at a golf facility. The system is easy to learn and use throughout the season. The program has armed our staff with the insight to make informed decisions to better the experience at Shelter Harbor Golf Club. Whenever there are questions, the FAIRWAYiQ staff is responsive. They also took our feedback seriously. I recommend this partnership to all facilities looking to solve pace of play issues before the problem is obvious.

Tyler O-Conner

, Shelter Harbor Golf Club

a picture of a handheld cart sensor
For All Types of Play

Manage Carts, Caddies and Walkers

FAIRWAYiQ’s Virtual Ranger™ keeps an eye on the flow of carts, caddies and players.  Real-time alerts are sent to your golf operations team indicating bottlenecks, and the out of position players.  Your team goes directly to the problem areas and addresses the issues with concrete data.  

Easy as 1-2-3

Step 1

Assign players to trackers

Assign players to carts, walking devices or caddies directly through our tee sheet integration. Simply drag names onto a sensor and the system monitors everything from there: pace of play, real-time location, path tracking, and geofence violations.

Your team can rest assured that the system will monitor the course and notify you and your team when something needs attention. No need to look at a screen all day.

fairwayiq sensor dashboard
a tablet showing a map of a golf course
Step 2

Real-time air traffic control highlights problematic groups

Our system diligently tracks background activity and promptly identifies the groups that demand your staff's attention. Unlike our competitors who present a constant red map during busy periods, rendering it impractical to take immediate action, our system provides actionable insights.

Furthermore, our system is compatible with various devices, be it a computer, tablet, or mobile phone. It even seamlessly integrates with big screen TVs in the pro shop or locker room.

Step 3

Staff uses a mobile device for proactive pace of play management

Staff receives text notifications and applies our proven proactive approach to managing the pace of play. They log interventions and track response times using their mobile device or a tablet.

By adopting our approach, we ensure a smooth flow of play, keeping everything on schedule and providing an exceptional player experience.

We even measure staff response times since it's proven that faster reaction times yield less problems in the future.

Proactive Pace of Play Mobile Tags

Full Featured Demo Video

Automations

Real-time notifications sent to golf staff to automate your operation

Staff members can sign up for notifications for scenarios that they need to know about like out of position groups, ranger intervention has been logged, community members starting on a hole other than #1, or if a cart attempts to leave the property.

Our ever-expanding library of automations is constantly growing. Share with us any other aspects that would further enhance your operation's efficiency.

Real-time notifications to Golf Staff
Pace Modes and Pace Goals
Flexibility

Different pace modes for different pace goals

Our goal is to ensure that your team's workflow remains unchanged. Therefore, we aim to minimize the time spent on setting up and monitoring the system. The system should seamlessly integrate with your operations and support your goals.

We have developed a cutting-edge pace of play scheduler that enables staff to evaluate groups teeing off at specific times and days of the week, according to various pace modes. For instance, we can measure the speed of play during weekend mornings and tournament Mondays against a non-standard pace benchmark.

Reporting and Analysis

You can't manage what you don't measure

You have the flexibility to analyze data in report and spreadsheet formats according to your needs. This data serves multiple purposes, including evaluating and adjusting group spacing, tournament pace of play, and hole setup for events.

Moreover, leveraging this data can enhance governance by enabling better enforcement of rules and regulations at your facility.

Can't manage what you don't measure
Player profiles
Deep Analytics

Know your players better than they do themselves

Our system tracks and preserves a comprehensive player profile, capturing details such as their play history, carts utilized, who they played with, individual round pace, average pace over periods, and any geofence violations.

Furthermore, the system records instances of ranger interventions and text notifications sent to the player.

We literally wrote the book on pace of play.

a book cover of golf's pace of play bible

FAIRWAYiQ Tee Sheet Integration Partners

FAQs

Here are answers to the common questions

Do I need a screen in the golf cart?

You have several choices. You can install a screen in the golf cart to enhance the player experience, you can install a basic tracker under the seat of the golf cart, or you can install the beeper GPS device under the seat. All options work similarly except for specific features that face players.

How does FAIRWAYiQ help me save an average of $14,000 in labor costs?

Data and automation allow you to run your golf operation differently. Instead of hiring a marshal to drive around looking for issues, the system notifies your team to situations they need to handle. It's much more efficient and has a greater impact. There is a lot of time wasted driving around looking for problems. Your staff can stay busy with other work and address issues as notified.

I know the slow groups. Why do I need your technology?

You may know some of the slower players at your facility, but bottlenecks are caused by several factors including group spacing, too much volume, and course setup. We provide you with data and insights that allow you to adjust in real-time to stay on track.

Can my staff impact pace of play?  I thought it was unmanageable

Absolutely! Courses that follow our pace of play and rangering process are able to cut average round pace by 15 minutes. All while reducing the friction with golfers and offsetting labor costs.  Using automation technology can cut an average of $14,000 out of your labor budget without sacrificing quality or efficiency.

How important is maintaining proper pace of play?

Having good flow on the golf course is critical to success of both a private Club, where members have high expectations, and public golf courses, where you want repeat business. Surveys indicate that appropriate pace of play is a top 3 priority for players.

Still have questions?

Our team is available anytime to answer questions.

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